With the 2012 games this summer, all eyes are on Britain! Take inspiration from the UK’s unique fashion sense and all the generations of quirky culture born and bred right here.
Celebrate the United Kingdom’s individual style and the eccentricities that make us stand out from the crowd. Go for a stroll down memory lane with nostalgic influences from flirty 50s Rock n Roll, 60s Mod and the roaring 20s. Chelsea boots, brothel creepers and tartan slippers are just a few of the styles you can borrow from a vast heritage of underground youth cultures. Red, white and blue we love you.